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TRANSFORMATION STORIES: MEET SUSAN BRATTON

Susan Bratton went from Queen of ad-tech in Silicon Valley, hobnobbing with all the biggest names in digital media, wearing Armani suits and sporting an “all business” short brown hairdo, to becoming a courageous blonde sex goddess, sharing her wisdom … Read More

Fashion Tech Tackles Supply Chain Transparency

Transparency across fashion supply chains is a big hurdle when it comes to understanding where our clothing comes from. Socially conscious consumers are asking “Who made my clothes?” with sincerity beyond a trendy desire to go green; they want to … Read More

What is Prototyping in Garment Manufacturing?

If you’ve ever owned a sewing machine, taken in a seam or adjusted a hem, or even just eyed the pattern selection at your local fabric store, you may have some idea of what it takes to make a single … Read More

Transformation Stories: Meet C. Jane Taylor

How One Road Trip Changed Her Life Born in Michigan, writer and essayist C. Jane Taylor grew up around motorcycles. Her mom owned and ran a motorcycle shop. But then the family moved to Vermont, where Jane attended high school … Read More

Perfect Your Pear Shape with These Style Tips

Do you believe in the saying, “New Year, New You”? If you want to gain confidence and indulge in a little self-care in 2022, one place to start is your personal wardrobe. The most flattering clothes are those that take … Read More

How to Make Your Apple Body Look Amazing

At Balodana, we love and celebrate ALL bodies! And anyone of any shape can look beautiful and confident in their clothes, it’s just a matter of thinking about architecture and style. Today we celebrate the apple bodies out there! If … Read More

How to Dress Your Hourglass Shape

The hourglass ⌛ body shape is a timeless one, associated with Hollywood icons like Elizabeth Taylor and characterized by sexy, feminine curves. Because it is considered a classic body type for women, many designers start with this morphotype (body shape) … Read More

Transformation Stories: Meet Josefina Bashout

“As women, we just need to FUCKING trust ourselves. We block pleasure and expanded joy when we don’t fully own all parts of our being. Reclaiming our erotic essence doesn’t require us to ascribe to a cookie cutter image of … Read More

Short & Stylish: Fashions That Fit Your (Petite) Frame, and a Few That Don’t

Short people often get the short end of the stick when it comes to being understood and served by the fashion industry. Short or petite doesn’t necessarily mean slim, and it doesn’t need to mean short on style either. Petite … Read More

Balodana to compete as a finalist in the 2021 Go Global Awards

Fashion technology startup Balodana ranked in the top 20 percent for the International Trade Council’s Go Global Awards. Contact:Nisha Katti, [email protected]. +1 312-701-3262 (CHICAGO, IL) – The International Trade Council announced this week that fashion startup Balodana has been chosen … Read More